We put our creative minds to work to produce a standout marketing campaign that milks every cent of your marketing dollar, and that requires both creative and quantitative vision.
Creative Vision:
Let the Purple cow moo in your favor.
In the Land of Milk and Money we know that marketing has gone through substantial changes in the last couple of years. No longer do the old rules apply. Simply picking a number of advertising venues (i.e. Google, FX Street, etc.) and throwing money at them does not work. Instead, companies who want to achieve real results now have to be far more aggressive, and engage in an extreme form of marketing, where every dollar must bring a return on investment (not the obscure “customer mind share”), and creative ways of credibly presenting a product’s benefits must be found. We call this “Purple Cow Marketing,” a term coined by Seth Godin in his book. Here’s the concept: Let’s say you are driving down a highway, and see a herd of cows. Would you pay attention? Would you remember any individual cow when you get home? Probably not. But what if you see a Purple cow? Most likely, you will not only remember it, but will also tell your family and friends what you had seen. This concept applies to modern marketing. In the daily life we see so many advertisements that we hardly pay attention, and only when we see something truly original do we retain any recollection of the advertising message. The fact is, in today’s extremely competitive environment, a company has to define itself with a product offering that stands out and with a marketing campaign that screams out to the crowd.
